Brief:
Self-Image
* Energetic
* Passionate
* Fun
* Contemporary
* Honest
* Down to earth
* Energetic
* Passionate
* Fun
* Contemporary
* Honest
* Down to earth
Taget-Group
* Young man aged 18-25 (typical 21)
* Age of where his identity is being built
* Life and soul of party
* Like the guiding hand for picking a style that fits for them
* Fashion influences are friends and public figures they identify with
* Young man aged 18-25 (typical 21)
* Age of where his identity is being built
* Life and soul of party
* Like the guiding hand for picking a style that fits for them
* Fashion influences are friends and public figures they identify with
Brand Archetypes
* The Ruler
* The Creator
* The Jester
* The Regular Guy
* The Lover
* The Outlaw
* The Hero
* The Serge
* The Ruler
* The Creator
* The Jester
* The Regular Guy
* The Lover
* The Outlaw
* The Hero
* The Serge
Concept:
Pictorial World
* Clean Composing
* Collage Imaging
* Trend Colours
* Based On Current Collection
* Strong Lettering
* Clean Composing
* Collage Imaging
* Trend Colours
* Based On Current Collection
* Strong Lettering
Wording THE IDEAL MAN.
* Look Is Related To The Logo
* Wordplay
* Playful Way Of Communicate The Big Idea Of The Idle Man
* Look Is Related To The Logo
* Wordplay
* Playful Way Of Communicate The Big Idea Of The Idle Man
